Anua: Heartleaf 77% Soothing Toner
Already a big name in the US.
- Status
- Arrived
- On our board since
- —
- In the US
- Already well known in the US
- US searches vs a year ago
- +30%
Products to know
- Heartleaf 77% Soothing Toner · toner
Anua is a Korean skincare brand launched by The Founders, best known for its heartleaf (houttuynia) toner and cleansing oil. Its best-known product is the Heartleaf 77% Soothing Toner.
- Type
- skincare
- Price
- Mid-range
- Made for
- sensitive skin
Where it stands
Anua is already well known in the US, so it sits outside what our monthly list looks for. We still track it every week.
Anua is already one of the better-known K-beauty names in US searches. US searches are up about 30% from a year ago.
US Google search interest in Anua, 4-week average. 100 is the busiest stretch of the past year. Data source: Google Trends.
Where to buy Anua in the US
We haven't confirmed a US store for this brand yet.
How we pick brands, and how past picks did: methodology · track record.