Find the next K-beauty favorite before everyone else does
Every month we go through Korean search and shopping data to find the brands Korean shoppers are reaching for, then check whether the US has caught on. Usually it hasn't.
12 brands this month7 rising in KoreaUpdated October 2026
On the radar for October 2026
COSNORI
Lash & brow care / skincare · known for the Long Active Eyelash Serum
Rising in Korea
US: Just showing up in the US
LAKA
Color makeup · known for the Fruity Glam Tint
Rising in Korea
US: Just showing up in the US
Dr.FORHAIR
Hair & scalp care · known for the Folligen Original Shampoo
Rising in Korea
US: Not on the US radar yet
ILLIYOON
Body & skin care · known for the Ceramide Ato Concentrate Cream
Rising in Korea
US: Known in the US, not a big name yet
ISOI
Skincare · known for the Bulgarian Rose Blemish Care Up Serum
Holding up in Korea
US: Not on the US radar yet
CHOSUNGAH BEAUTY
Skincare & color makeup · known for the Wonder Bath Super Vegitoks Cleanser
Rising in Korea
US: Not on the US radar yet
MEDIHEAL
Skincare · known for the Teatree Essential Mask
Rising in Korea
US: Known in the US, not a big name yet
BBIA
Color makeup · known for the Last Velvet Lip Tint
Rising in Korea
US: Not on the US radar yet
UNOVE
Hair care · known for the Deep Damage Treatment EX
Holding up in Korea
US: Just showing up in the US
beplain
Skincare · known for the Mung Bean pH-Balanced Cleansing Foam
Holding up in Korea
US: Just showing up in the US
ZEROID
Derma skincare · known for the Intensive Cream
Holding up in Korea
US: Not on the US radar yet
ma:nyo
Skincare · known for the Pure Cleansing Oil
Holding up in Korea
US: Known in the US, not a big name yet
Green lines show US Google search interest over the past year. Compare all 12 brands side by side · How we pick them
How it works
Follow Korea
We follow 62 Korean beauty brands across search and shopping data in Korea.
Find the risers
Each month, the brands doing better than the pack make the list.
Check America
Google Trends shows which ones are still small in the US. Those are the ones worth knowing.