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beplain is holding its ground in Korea
Holding up in Korea Just showing up in the US
beplain keeps things simple. Mung bean is the heart of the brand, and its Mung Bean pH-Balanced Cleansing Foam leads the way. Sephora already carries it in the US.
Products to know
- Mung Bean pH-Balanced Cleansing Foam · foam cleanser
Plain store links. We don't earn anything from them.
- Type
- skincare
- Price
- Mid-range
- Made for
- sensitive skin
- Ships to the US from
- YesStyle · Stylevana
Why it's on the radar
It's been a slower year for most Korean beauty brands we follow. beplain's search interest has slipped less than most, which is why it made the list.
beplain is starting to show up in US Google searches, but it's still a small name next to the big K-beauty brands. US search interest is about 50% lower than a year ago. No breakout here so far.
US Google search interest in beplain, 4-week average. 100 is the busiest stretch of the past year. Data source: Google Trends.
Where to buy beplain in the US
Plain store links. We don't earn anything from them.
How we picked it
K-beauty tends to travel with a delay. A brand gets popular in Seoul, then shows up in American carts later. This list is our attempt to catch brands before that second wave.
When we tested this approach on 2021 to 2023 data, about four in ten picks ended up among the fastest-growing fifth of brands in US search over the following one to two years. A random pick got there about one time in four. It's a small test (24 picks), so read it as a good hint, not a promise. Full methodology.
We don't test products or take money from brands to be listed. This page is put together from search and shopping trend data.