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ILLIYOON has momentum in Korea right now
Rising in Korea Known in the US, not a big name yet
ILLIYOON is Amorepacific's budget-friendly barrier-care line for dry, sensitive skin. Its Ceramide Ato Concentrate Cream, made for both face and body, took first place in the body cream category at Korea's 2021 Hwahae Beauty Awards.
Products to know
- Ceramide Ato Concentrate Cream · body & face cream
Plain store links. We don't earn anything from them.
- Type
- body & skin care
- Price
- Budget-friendly
- Made for
- dry or sensitive skin
- Ships to the US from
- YesStyle · Stylevana
Why it's on the radar
In Korean online stores, ILLIYOON is drawing a bigger slice of beauty shoppers' clicks than it used to. Searches haven't caught up with that yet.
ILLIYOON already has a following in the US, but in Google searches it's still well behind leaders like COSRX. US searches are up about 20% from a year ago.
US Google search interest in ILLIYOON, 4-week average. 100 is the busiest stretch of the past year. Data source: Google Trends.
Where to buy ILLIYOON in the US
Plain store links. We don't earn anything from them.
How we picked it
We don't pick brands by hype. We pick them by what Korean shoppers are actually searching for and clicking on, then check how little the US has caught up.
When we tested this approach on 2021 to 2023 data, about four in ten picks ended up among the fastest-growing fifth of brands in US search over the following one to two years. A random pick got there about one time in four. It's a small test (24 picks), so read it as a good hint, not a promise. Full methodology.
We don't test products or take money from brands to be listed. This page is put together from search and shopping trend data.