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Korea is warming up to CHOSUNGAH BEAUTY
Rising in Korea Not on the US radar yet
CHOSUNGAH BEAUTY is the label of Cho Sung-ah, a makeup artist Korean viewers know from years of TV home shopping. Her track record there goes back a long way: in 2006, an earlier line of hers sold out 2,000 sets in 55 minutes on its first broadcast. Today the product most people know is the Wonder Bath Super Vegitoks Cleanser.
Products to know
- Wonder Bath Super Vegitoks Cleanser · facial cleanser
- Wonder Bath Heartleaf Calming Serum · serum
Plain store links. We don't earn anything from them.
- Type
- skincare & color makeup
- Price
- Mid-range
- Ships to the US from
- YesStyle · Stylevana
Why it's on the radar
The shopping side is where CHOSUNGAH BEAUTY is moving: Korean shoppers are clicking on it in online stores more than before, though searches haven't picked up the same way.
American shoppers have hardly started searching for CHOSUNGAH BEAUTY. For a brand doing this well in Korea, that gap is the whole point.
US Google search interest in CHOSUNGAH BEAUTY, 4-week average. 100 is the busiest stretch of the past year. Data source: Google Trends.
Where to buy CHOSUNGAH BEAUTY in the US
Plain store links. We don't earn anything from them.
How we picked it
Korea is where a lot of K-beauty hits get their start. Our model watches for brands doing better than their peers there while US search is still quiet.
When we tested this approach on 2021 to 2023 data, about four in ten picks ended up among the fastest-growing fifth of brands in US search over the following one to two years. A random pick got there about one time in four. It's a small test (24 picks), so read it as a good hint, not a promise. Full methodology.
We don't test products or take money from brands to be listed. This page is put together from search and shopping trend data.