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BBIA is catching on in Korea. America hasn't noticed yet.
Rising in Korea Not on the US radar yet
BBIA has been making color cosmetics since 2004, long enough to know what younger shoppers want from a lip product. The Last Velvet Lip Tint is the one it's best known for, and the prices stay friendly.
Products to know
- Last Velvet Lip Tint · lip tint
- Last Blush · blush
- Glow Tint · lip tint
- Last Auto Gel Eyeliner · gel eyeliner
Plain store links. We don't earn anything from them.
- Type
- color makeup
- Price
- Budget-friendly
- Made for
- younger shoppers
- Ships to the US from
- YesStyle · Stylevana
Why it's on the radar
BBIA is getting a bigger share of beauty shopping clicks in Korea lately, even though search interest hasn't followed yet.
In the US, BBIA barely registers on Google yet. That's the window we look for: known at home, still a secret here.
US Google search interest in BBIA, 4-week average. 100 is the busiest stretch of the past year. Data source: Google Trends.
Where to buy BBIA in the US
Plain store links. We don't earn anything from them.
How we picked it
Many K-beauty names Americans rave about today were already selling well in Korea a year or two earlier. We look for brands at that earlier stage: doing well in Korea, still small in the US.
When we tested this approach on 2021 to 2023 data, about four in ten picks ended up among the fastest-growing fifth of brands in US search over the following one to two years. A random pick got there about one time in four. It's a small test (24 picks), so read it as a good hint, not a promise. Full methodology.
We don't test products or take money from brands to be listed. This page is put together from search and shopping trend data.