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Korea is reaching for LAKA more often lately
Rising in Korea Just showing up in the US
LAKA set out in 2018 to make makeup for anyone, whatever their gender, and the Fruity Glam Tint became the product people tie to the name. Founder Lee Min-mi came from advertising, and the brand has drawn serious money since: it changed hands twice between 2024 and 2025.
Products to know
- Fruity Glam Tint · lip tint
- Spicy Lip Plumper · lip plumper
- Stain Lip Liner · lip liner
Plain store links. We don't earn anything from them.
- Type
- color makeup
- Price
- Mid-range
- Made for
- all genders
- Ships to the US from
- YesStyle · Stylevana
Why it's on the radar
Both signals we watch in Korea are pointing up for LAKA: more searches and a bigger slice of beauty shopping clicks.
LAKA has a small, early US search audience, a fraction of what the big K-beauty brands pull. US searches are several times higher than a year ago, though from a small base.
US Google search interest in LAKA, 4-week average. 100 is the busiest stretch of the past year. Data source: Google Trends.
Where to buy LAKA in the US
Plain store links. We don't earn anything from them.
How we picked it
Korea is one of the most crowded beauty markets in the world, so a brand that gains ground there has beaten a lot of competition. We track which ones are gaining ground now.
When we tested this approach on 2021 to 2023 data, about four in ten picks ended up among the fastest-growing fifth of brands in US search over the following one to two years. A random pick got there about one time in four. It's a small test (24 picks), so read it as a good hint, not a promise. Full methodology.
We don't test products or take money from brands to be listed. This page is put together from search and shopping trend data.