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ZEROID is keeping its footing in a quiet Korean market
Holding up in Korea Not on the US radar yet
ZEROID comes from NEOPHARM, a Korean skin-science company that says it launched the brand in 2002 for barrier care. It's made for very dry, sensitive skin, and the Intensive Cream is the product it's known for.
Products to know
- Intensive Cream · moisturizing cream
- Intensive Oint-Cream · barrier cream
Plain store links. We don't earn anything from them.
- Type
- derma skincare
- Price
- Mid-range
- Made for
- very dry or sensitive skin
- Ships to the US from
- YesStyle
Why it's on the radar
Korean beauty had a quieter year, and most of the brands we track felt it. ZEROID felt it less. Its search interest has stayed closer to last year's level than most.
Search for ZEROID in the US and you're one of very few people doing it. That won't necessarily last.
US Google search interest in ZEROID, 4-week average. 100 is the busiest stretch of the past year. Data source: Google Trends.
Where to buy ZEROID in the US
Plain store links. We don't earn anything from them.
How we picked it
Our screen is simple: is a brand doing better than its peers in Korea, and is it still small in the US? This brand passed both.
When we tested this approach on 2021 to 2023 data, about four in ten picks ended up among the fastest-growing fifth of brands in US search over the following one to two years. A random pick got there about one time in four. It's a small test (24 picks), so read it as a good hint, not a promise. Full methodology.
We don't test products or take money from brands to be listed. This page is put together from search and shopping trend data.