ETUDE: Fixing Tint & SoonJung pH 5.5 Relief Toner
Tracked every week, not on this month's board.
Plain store links. We don't earn anything from them.
- Status
- On the radar
- On our board since
- —
- In the US
- Barely searched in the US
- US searches vs a year ago
- -60%
- Fixing Tint · lip tint
- SoonJung pH 5.5 Relief Toner · toner
- SoonJung Director's Tone-up Correcting Sun Cream · sunscreen
ETUDE (formerly Etude House) is an Amorepacific makeup and skincare brand known for playful, affordable products such as its Fixing Tint and SoonJung sensitive-skin line.
- Type
- color makeup & skincare
- Price
- Budget-friendly
- Made for
- Gen Z and millennial shoppers
Where it stands
ETUDE isn't on our October 2026 list. We track it every week and it'll show up there if it clears our Korea screen.
On US Google, ETUDE is still close to invisible. Which is exactly why it's on this list.
US Google search interest in ETUDE, 4-week average. 100 is the busiest stretch of the past year. Data source: Google Trends.
Where to buy ETUDE in the US
Plain store links. We don't earn anything from them.
In the US, sunscreens are regulated as drugs. Korean versions sold by international stores may not be FDA-reviewed, and SPF/PA figures are the brand's own.
Prices, stock and shipping can change. Orders from stores outside the US may include import duties.
ETUDE is back on our list this month. It was first picked in November 2025. Months before October 2026 are reconstructed. See the full track record.
How we pick brands, and how past picks did: methodology · track record.